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MIDTERM QUIZ DELIVERING CUSTOMER VALUE
Quiz by Harold Noga
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19 questions
Q.In the modern customer-oriented organizational chart, which of the following is considered to be at the top of the organizational pyramid?
1
45 sec
Q.________ is the difference between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives.
2
45 sec
Q.Total customer value is the perceived monetary value of the bundle of economic, functional, and ________ benefits customers expect from a given market offering.
3
45 sec
Q.One key to customer retention is ________. It would be wise for a company to measure this factor frequently.
4
30 sec
Q.First phase of value creation in sequence is
5
45 sec
Q.Modern-oriented company uses:
6
45 sec
Q.It is the set of benefits a company promises to deliver its consumers to satisfy their needs.
7
60 sec
Q.Which of the statement is CORRECT:
8
60 sec
Q.In a given data where the total number of customer (year beginning) is 300,000 and total number of customers who left (year-end) is 140,000. The retention rate is:
9
45 sec
Q.Monitoring customer satisfaction are done through the ff EXCEPT for:
10
60 sec
Q.Uber expertly highlights everything that sucks about taking a traditional taxi and points out how its service is superior. It offers convenience through One tap and a car comes directly to you and Your driver knows exactly where to go. This is an example of Uber benefits that it promises to deliver. Hence, this is clearly:
11
120 sec
Q.Which of the ff statement is true?
12
60 sec
Q.A persons feeling of pleasure which results in products performance that match expectations is called:
13
45 sec
Q.The seller who is at CPV disadvantage should:
14
45 sec
Q.The _______ comprises the whole pack of benefits the firm promises to deliver.
15
45 sec
Q.A car's value proposition should be more focused on:
16
45 sec
Q._______is a person’s feelings of disappointment or pleasure that result from evaluating a product’s perceived performance to their expectations.
17
45 sec
Q.Which choice is part of establishing a customer retention program?
18
60 sec
Q.Which statement about measuring customer satisfaction is true?
19
60 sec