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Q 1/40
Score 0
Which of the following is not an element of the marketing mix?
30
Place
Product
All of the responses are part of the marketing mix
Price
Q 2/40
Score 0
The normal length of time of which a marketing plan is developed is
30
6 months
One year
3 years
2 years
Q 3/40
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The product life cycle concept suggests that
30
there is no such thing as a new product
both sales and profits will ultimately decline
profits will usually be higher than sales
sales of a product will continue to grow
Q 4/40
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Companies emphsize promotion and price of their products in which stage of the product life cycle?
30
Maturity
Growth
Decline
Introduction
Q 5/40
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An example of a product in the decline stage of the life cycle is
30
Cellular telephones
phonograph records
Notebook computers (laptop)
Microwave Ovens
Q 6/40
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Most often, retailers sell to
30
consumers
wholesalers
other retailers
producers
Q 7/40
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The number and type of businesses in a channel of distribution is determined by the
30
activities that need to be performed
cost of the product
consumer
product assorment
Q 8/40
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Which of the following would be the shortest channel of distribution?
30
producer-wholesaler-retailer-consumer
producer-retailer-consumer
None of the responses
producer-consumer
Q 9/40
Score 0
A business that owns the organizations at other levels of a channel of distribution is involoved in
30
channel integration
illegal trade practices
wholesaling
an administered channel
Q 10/40
Score 0
Products such as soap, books, candy, and pens are
30
distributed through more than one channel
are distributed through an administered channel
distributed through a direct channel
are distributed through an integrated channel
Q 11/40
Score 0
The principle advantage of railroad transportation is
30
speed
direct service to most towns
all the responses are correct
low cost for bulky items
Q 12/40
Score 0
The slowest method of transporting goods is
30
Water transportation
Railroad
The U S Postal Service
Air
Q 13/40
Score 0
Because consumers do not usually buy products as soon as they are produced, products need to be
30
stored
distributed
trade discount
transported
Q 14/40
Score 0
The actual price a customer paid for a product is the
30
selling price
markup
Discount
cost of goods sold
Q 15/40
Score 0
Purchasing snow blowers in the summer to help the manufacturer balance production and inventory levels often qualifies the buyer for a
30
trade discount
cash discount
seasonal discount
sales discount
Q 16/40
Score 0
For manufacturers, the total cost of the materials, operations, and personnel used to make the product is the
30
cost of goods sold
discount
markup
selling price
Q 17/40
Score 0
The cost of goods sold plus operating expenses plus net profit equals the
30
gross profit
margin
selling price
markup
Q 18/40
Score 0
What type of business produces goods that other businesses use to make things?
30
commercial
service
manufacturing
industrial
Q 19/40
Score 0
Which statement is most accurate about demand?
30
If demand drops, profits are not affected.
If demand drops, profits increase.
If demand increases, profits drop.
If demand drops, profits drop.
Q 20/40
Score 0
Which of the following statements about budgets is true?
30
Budgets can help in controlling operations.
Budgets prevent borrowing.
Budgets must be followed exactly as planned.
budgets guarantee a certain amount of profit.
Q 21/40
Score 0
Because business success is judged in dollar terms, every business must do all of the following except
30
keep thorough and accurate records
make decisions that affect future financial results
prepare financial reports on at least a three-year basis
interpret the financial information from the reports
Q 22/40
Score 0
The inability to satisfy all wants at the same time.
30
Opportunity Cost
Scarcity
Supply and Demand
Economy
Q 23/40
Score 0
_______________________ is when a choice is made over choosing something else., ie., the highest valued alternative is forgone. Individuals must consider the value of what is given up when making a choice.
30
Decision Making
Consumer Choice
Opportunity Cost
Incentives
Q 24/40
Score 0
An economy in which decisions are made by the people and the government.
30
Mixed
Traditional
Command
Market
Q 25/40
Score 0
Many businesses fail in their first year of operation
30
True
False
Q 26/40
Score 0
The biggest expense of businesses is
30
Operations
Payroll
Expenses
Materials
Q 27/40
Score 0
Which major category of business is the fastest growing in the U.S. economy?
30
Retailers
Manufactuer
Information Technology
Service business
Q 28/40
Score 0
A unique business organized by two or more other businesses to operate for a limited time and for a specific project is called a
30
limited liability company
Joint Venture
nonprofit corporation
imited liability partnership
Q 29/40
Score 0
"After receiving a shipment, the warehouse supervisor......" The above is an example of
30
mission statement
goal
policy
procedure
Q 30/40
Score 0
The first basic activity of a business is to come up with ideas. The second is to
30
raise capital
Hire a workforce
Pay taxes
Produce product
Q 31/40
Score 0
The cost of borrowing money is
30
Opportunity cost
Finance
Money
Interest
Q 32/40
Score 0
A legal process that allows part of your paycheck to be withheld for payment of a debt
30
Garnishment
Bankruptcy
Forclosure
Repossession
Q 33/40
Score 0
Loan guaranteed only by a promise to repay it: No collateral
30
Secure
Unsecure
Repo
normal
Q 34/40
Score 0
The original amount borrowed
30
Principal
APR
Interest
Main
Q 35/40
Score 0
The process of matching your checkbook register with bank statements
30
Reconciliation
FDIC
Overdraft
Debit
Q 36/40
Score 0
Represent money you have authorized your bank or other organization to move from one account to another at regular intervals (bills, donations, etc.)
30
Principal
Reconciliation
Overdraft
Automatic bill payment
Q 37/40
Score 0
What do you write on a check if you mess up or need to get rid of it?
30
VOID
PAY
CANCEL
STOP
Q 38/40
Score 0
Problematic instuitions include all of the foollowing except
30
Savings and Loans
Payday Loans
Rent to Own Centers
Pawn Shops
Q 39/40
Score 0
An amount owed (financial responsibility)
30
Insureance
expense
Liability
Premium
Q 40/40
Score 0
A savings alternative in which money is left on deposit for a stated period of time to earn a fixed rate of return. Penalties if money is withdrawn early before maturity
30
Certificate of Deposit (CD)
Money Market
bond
stock
40 questions
Q.Which of the following is not an element of the marketing mix?
1
30 sec
Q.The normal length of time of which a marketing plan is developed is
2
30 sec
Q.The product life cycle concept suggests that
3
30 sec
Q.Companies emphsize promotion and price of their products in which stage of the product life cycle?
4
30 sec
Q.An example of a product in the decline stage of the life cycle is
5
30 sec
Q.Most often, retailers sell to
6
30 sec
Q.The number and type of businesses in a channel of distribution is determined by the
7
30 sec
Q.Which of the following would be the shortest channel of distribution?
8
30 sec
Q.A business that owns the organizations at other levels of a channel of distribution is involoved in
9
30 sec
Q.Products such as soap, books, candy, and pens are
10
30 sec
Q.The principle advantage of railroad transportation is
11
30 sec
Q.The slowest method of transporting goods is
12
30 sec
Q.Because consumers do not usually buy products as soon as they are produced, products need to be
13
30 sec
Q.The actual price a customer paid for a product is the
14
30 sec
Q.Purchasing snow blowers in the summer to help the manufacturer balance production and inventory levels often qualifies the buyer for a
15
30 sec
Q.For manufacturers, the total cost of the materials, operations, and personnel used to make the product is the
16
30 sec
Q.The cost of goods sold plus operating expenses plus net profit equals the
17
30 sec
Q.What type of business produces goods that other businesses use to make things?
18
30 sec
Q.Which statement is most accurate about demand?
19
30 sec
Q.Which of the following statements about budgets is true?
20
30 sec
Q.Because business success is judged in dollar terms, every business must do all of the following except
21
30 sec
Q.The inability to satisfy all wants at the same time.
22
30 sec
Q._______________________ is when a choice is made over choosing something else., ie., the highest valued alternative is forgone. Individuals must consider the value of what is given up when making a choice.
23
30 sec
Q.An economy in which decisions are made by the people and the government.
24
30 sec
Q.Many businesses fail in their first year of operation
25
30 sec
Q.The biggest expense of businesses is
26
30 sec
Q.Which major category of business is the fastest growing in the U.S. economy?
27
30 sec
Q.A unique business organized by two or more other businesses to operate for a limited time and for a specific project is called a
28
30 sec
Q."After receiving a shipment, the warehouse supervisor......" The above is an example of
29
30 sec
Q.The first basic activity of a business is to come up with ideas. The second is to
30
30 sec
Q.The cost of borrowing money is
31
30 sec
Q.A legal process that allows part of your paycheck to be withheld for payment of a debt
32
30 sec
Q.Loan guaranteed only by a promise to repay it: No collateral
33
30 sec
Q.The original amount borrowed
34
30 sec
Q.The process of matching your checkbook register with bank statements
35
30 sec
Q.Represent money you have authorized your bank or other organization to move from one account to another at regular intervals (bills, donations, etc.)
36
30 sec
Q.What do you write on a check if you mess up or need to get rid of it?
37
30 sec
Q.Problematic instuitions include all of the foollowing except
38
30 sec
Q.An amount owed (financial responsibility)
39
30 sec
Q.A savings alternative in which money is left on deposit for a stated period of time to earn a fixed rate of return. Penalties if money is withdrawn early before maturity